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GP招商的正确打开方式
FOFWEEKLY· 2025-08-25 11:19
Core Viewpoint - The article emphasizes that the era of simply acting as a "matchmaker" in capital fundraising has ended, and now GP (General Partners) must adopt strategic approaches to effectively attract capital and manage investments [5]. Group 1: Internal Strategies - The first step in capital fundraising is to leverage internal resources by understanding the company's existing project pool and investment team resources, facilitating efficient information flow within the organization [6]. - Establishing internal seminars and a smooth information-sharing mechanism is crucial for identifying collaboration opportunities among different teams [6]. Group 2: External Strategies - Having a mother fund (FoF) is a powerful tool for resource mobilization, allowing GPs to leverage the strengths of various sub-funds to meet fundraising goals [7]. - Local government entities, such as technology and investment promotion departments, can serve as significant resource pools, and GPs should actively connect and integrate these external channels [7]. Group 3: Fundraising and Investment Integration - There is a need for a synergistic approach between fundraising and investment, where GPs can use a list of potential projects to attract local government funding, thereby fulfilling both investment and fundraising objectives [8]. Group 4: Professional Expertise - Professionals involved in capital fundraising must possess industry knowledge and project experience to effectively communicate project value to government officials and stakeholders [9]. Group 5: Execution and Involvement - The current approach requires GPs to take a hands-on role throughout the entire process, from project evaluation to negotiations with local governments, emphasizing the importance of execution capability [10]. Group 6: Government Policy Understanding - Before introducing any projects, it is essential to thoroughly understand the local government's policies and commitments to avoid discrepancies during the project implementation phase [11]. Group 7: Early Accountability - GPs should ensure that the terms of investment recognition are clearly defined and documented to prevent disputes later on, especially considering potential changes in government leadership [12]. Group 8: Focused Resource Allocation - Concentrating efforts on key projects can enhance efficiency in capital fundraising, highlighting the importance of resource integration, professional judgment, and execution in achieving fundraising goals [13].