Capital-light strategy
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Can Opendoor's Expanding D2C Funnel Drive a Capital-Light Strategy?
ZACKSยท 2025-11-27 16:30
Key Takeaways Opendoor is expanding its D2C funnel to reduce reliance on holding large volumes of homes.OPEN saw over 20% of Q3 sellers choose direct channels, with tests showing stronger conversion.Opendoor added faster D2C features, including USDC payments, to cut friction and aid a capital-light shift.Opendoor Technologies Inc. (OPEN) is expanding its direct-to-consumer (D2C) funnel as part of a shift toward a model that relies less on holding large volumes of homes. The company is reopening direct selle ...