Core Insights - The article discusses new regulations from the FTC aimed at increasing transparency in car sales, effective July 30, 2024, which prohibit dealerships from making misrepresentations about pricing and charging for non-beneficial add-ons [4][16] - A survey indicates a significant lack of trust among Americans towards car dealerships, with 76% expressing distrust regarding pricing and 84% stating a lack of price transparency [2][3] - The incident involving a car salesperson's TikTok video highlights ongoing issues in the industry, where consumers often pay significantly more than the sticker price due to deceptive sales tactics [4][13] Regulation and Consumer Protection - The FTC's new rule aims to combat auto retail scams by enforcing clear pricing and prohibiting misleading add-on charges [4][16] - These regulations are designed to protect consumers, although their effectiveness may be limited [4] Consumer Trust and Industry Reputation - A 2024 survey by KPA reveals that 76% of Americans do not trust car dealerships regarding pricing, and 84% believe there is a lack of price transparency [2] - The Consumer Federation of America's survey indicates that auto sales and repair services received the highest number of complaints from consumers in 2022 [3] Sales Tactics and Consumer Awareness - Common deceptive practices in car sales include "yo-yo financing," where dealers claim financing fell through, leaving buyers with higher-cost loans [2] - The article emphasizes the importance of consumer education and research before purchasing a vehicle to avoid falling victim to these tactics [5][13] Case Study: Kenny Rua Incident - The TikTok video posted by Kenny Rua, where he jokingly claimed to sell a car for $10,000 over its sticker price, sparked backlash and led to his termination from Ziegler Honda of Racine [3][4] - This incident underscores the broader issue of consumer exploitation in the car sales industry, resonating with many buyers who have experienced similar situations [13]