In 2004, the idea of personal carbon footprints was popularized by British Petroleum's rebranding effort beyond petroleum in a move widely acknowledged as an an attempt to shift blame and attention for the climate crisis away from oil and gas companies. Presumably, the theory was that if people spent more time worrying about leaving the AC running too long, they'd be distracted from effectively regulating and penalizing BP's massive contribution to the rising global thermostat. But even as at like a larger ...