Core Insights - HORAN Wealth LLC is an SEC registered investment advisor focused on managing investment portfolios for individuals and institutions [1] - The firm employs a disciplined investing approach aimed at creating long-term wealth for clients [1] - The investment strategy emphasizes investing in companies that provide steady returns, referred to as "singles and doubles" [1] - The approach tends to favor higher quality dividend growth and cash flow growth companies [1] - The firm also identifies opportunities when a company's stock price is trading below its fair valuation, allowing for potential short-term gains [1] - The investment philosophy likens investing to a marathon rather than a sprint, suggesting a long-term perspective [1] - The firm believes that taking unconventional investment paths often results in higher returns [1]