Core Insights - American Eagle Outfitters shares surged approximately 15% following the release of better-than-expected earnings and an improved outlook for the company [1] - The retailer's success is attributed to effective marketing campaigns featuring celebrities such as Sydney Sweeney and Travis Kelce [1] Financial Performance - American Eagle reported earnings per share of $0.53 and a revenue increase of 5.7% year-over-year, reaching $1.36 billion in the third quarter, both surpassing analysts' expectations [1] - The company has revised its full-year adjusted operating income forecast to between $303 million and $308 million, up from a previous estimate of $255 million to $265 million [1] - Comparable store sales growth is now expected to be in the low-single digits, compared to an earlier forecast of flat growth [1] Market Impact - The enthusiasm generated by celebrity endorsements has helped American Eagle's stock recover from a year spent in negative territory, with shares up nearly 45% for 2025 [1] - The company experienced a record-setting Thanksgiving weekend and reported a strong start to the fourth quarter [1]