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American Eagle's stock is soaring as Sydney Sweeney and Travis Kelce's star power jolts sales
Business Insiderยท 2025-09-03 22:21
American Eagle is counting its controversial Sydney Sweeney ad as a win. CEO Jay Schottenstein said he considered the campaign a "success" as the company beat analyst expectations for the second quarter on Wednesday.The apparel brand said the "great jeans" marketing campaign starring Sweeney, launched in late July, has helped drive an "uptick in customer awareness, engagement, and comparable sales." "The iconic fall denim campaign with Sydney Sweeney confirms we are the American jeans brand," Schottenstei ...