Core Insights - Many newer consumer brands have focused on targeting affluent, upmarket customers in the upper middle-class income brackets, believing these customers are willing to pay a premium for unique products [1] Group 1: Market Trends - The strategy of appealing to affluent consumers has been a significant trend among newer brands in recent years [1] Group 2: Industry Expertise - Gary Alexander has extensive experience in covering technology companies and has worked in Silicon Valley, providing insights into current industry themes [1]