Industry Trend - Chicago's food scene is shifting focus from deep dish pizza and Chicago style hot dogs to Italian beef sandwiches [1] - The popularity of Italian beef is surging, partly due to the Chicago-based show "The Bear" [1] - Italian beef has been a Chicago tradition for nearly 100 years [1] - The sandwich is becoming a cultural phenomenon, appearing on menus in small towns across America [3] Product & Culture - Italian beef is characterized as tender, juicy meat served on a bun, often with peppers and gravy [2] - The sandwich is a classic part of Chicago's culture, with each establishment offering its unique variation [2] - Italian beef was originally created for workers in the stockyards [3] - The sandwich is designed to be a quick, on-the-go meal [2] Company Influence - Mr Beef, a local shop, inspired "The Bear" [2] - The owner of Mr Beef had a small role on the show [3]