Core Insights - Wendy's has introduced a new core menu item, Chicken Tenders, along with six new dipping sauces, aiming to enhance its chicken offerings and cater to consumer preferences [1][2][3] Product Launch - The new Chicken Tenders are made from all-white-meat chicken, featuring seasoned, crispy breading, and are available in three- or four-piece options, with two dipping sauces included [2][3] - The six new dipping sauces are designed for maximum flavor and dunkability, with larger dip cups to provide more sauce for customers [2][4] Marketing Strategy - Wendy's emphasizes its commitment to chicken innovation, leveraging consumer feedback to develop the new Chicken Tenders and sauces [3] - Select locations will be rebranded as "Tendy's" to promote the new product and create a unique dining experience for customers [5] Customer Engagement - The Chicken Tenders can be ordered a la carte or as part of a combo meal, and a two-piece serving is available in the Kids' Meal, catering to younger customers [4] - The new packaging features a dip-cup cutout, enhancing the overall customer experience [4] Company Background - Wendy's operates over 7,000 restaurants globally and is known for its commitment to fresh food and innovative menu items [6]