Core Insights - Starbird has signed a 36-store franchising deal to expand into Texas, marking the largest development deal in the company's history [4][7] - The expansion will be managed by Mac Haik Restaurant Group, which has experience operating other restaurant brands in Texas [4] - Starbird aims to capitalize on the growing $34 billion chicken market, which has seen success for other chains like Dave's Hot Chicken and Raising Cane's [5][7] Company Expansion - Starbird plans to open locations in major Texas cities including Houston, Austin, and San Antonio starting next year [3][7] - The company is also considering finding an additional franchisee to further develop the Dallas-Fort Worth market [3] Market Context - The chicken segment is experiencing significant growth, with other premium chicken brands like Layne's Chicken Fingers and Bonchon also expanding in the U.S. [5] - Jollibee, a Philippines-based company, is planning an IPO for its international business, which includes the U.S. market [5]