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How Steelcase’s design chief is shaping the brand’s India growth
The Economic Times· 2025-11-26 04:55
Core Insights - India's young, tech-savvy workforce is identified as a significant global driver for workplace innovation, characterized by collaboration, competitive spirit, and creativity in problem-solving [1] - The physical office is evolving from a mere container for work to a space that fosters company culture and belonging, with design playing a crucial role in this transformation [2] - Steelcase emphasizes a commitment to circular design and sustainability, viewing "designing less" as a creative constraint that encourages adaptability and longevity in products [6][11] - The integration of AI in workplace design aims to enhance user experience while maintaining privacy, advocating for transparency and user empowerment in smart office environments [7][8] - The Indian market is seen as a fertile ground for innovative workplace concepts, particularly community-led workspaces that promote a sense of belonging, reflecting a more holistic approach to workplace design [10][12] Group 1: Workplace Dynamics - Collaboration and creativity are central to the Indian workforce, with a unique blend of technology and local design influences [1] - The new office design must support diverse communities and facilitate engagement, emphasizing the importance of space as an expression of organizational culture [2] Group 2: Sustainability and Design - A circular mindset in design encourages products that can adapt, be repaired, or recycled, focusing on modular systems and disassembly [6][11] - The challenge of balancing sustainability with commercial needs is addressed by viewing product longevity as a key design principle [3][6] Group 3: Technology and Privacy - Smart office designs should prioritize user privacy while enhancing convenience, advocating for opt-in approaches and data anonymization [7][8] - The role of technology in the workplace is to support collaboration and engagement without being intrusive [7] Group 4: Market Trends - The competitive yet collaborative nature of the Indian market is driving innovative workplace solutions, with younger generations demanding more conscious design choices [10][12] - Community-led workspaces are emerging as a significant trend, with India positioned to influence global workplace design through a mindful approach [10][12]
Eco Karma - Deeds Design Destiny | Jhanak Sharma | TEDxLIS Jodhpur Youth
TEDx Talks· 2025-09-25 15:38
Circular Economy & Design - Design is karma; designing for expiry leads to waste, while designing for sustainability creates resources [2] - Modern urban consumerism is characterized by buying, swiping, and wiping off, highlighting a culture of consumption [3][4] - Survival is symbiosis; culture and nature should be in a symbiotic relationship where neither lets the other die [7] - Eco-karma is designed for circularity, where culture and nature regenerate each other, contrasting with planned obsolescence [9] - Circular design should incorporate longevity and reversibility, ensuring sustainability and viability throughout a product's lifecycle [13][14] Examples & Case Studies - The Bohogi Shell Parikramma in Jaipur, Rajasthan, is a ritual that protects local biodiversity and the tradition of the indigenous community, showcasing a symbiotic relationship [5][6][7] - Plastic cards exemplify planned obsolescence, expiring every 2 to 5 years despite being made to last forever [3][15] - A love letter represents a circular design because it regenerates meaning across time, even after the writers and readers are gone [20][21] Framework for Circular Design - Every entity needs resources for manufacturing, sustaining, and regenerating the product [11] - Linear design limits human potential by focusing on viability, feasibility, and desirability, while circular design emphasizes longevity and reversibility [13] - The future is written in design for circularity, not expiry dates [22]