Core Insights - Laird Superfood has launched a new Protein Coffee with Lion's Mane Mushroom, incorporating whey protein from dairy to meet consumer demand for clean, dairy-based protein [1][2][3] Product Details - The new Protein Coffee offers all nine essential amino acids, combining fast-absorbing whey protein for muscle recovery with milk protein for slower digestion, promoting longer-lasting satiety and sustained energy [2][3] - Each serving contains 10 grams of high-quality protein, free from soy, gums, seed oils, or sunflower lecithin, and includes functional mushrooms for cognitive support [3][4] - The product is available in three flavors: Sweet & Creamy, Vanilla, and Unsweetened, and retails for $19.99 for a 5.3-oz. bag [4] Market Positioning - The introduction of dairy products represents a natural evolution for Laird Superfood, allowing the brand to maintain its ingredient-first philosophy while expanding its audience [3] - The company continues to offer a full lineup of plant-based products, ensuring consumers have options that fit their dietary preferences [4][6] Company Background - Laird Superfood was co-founded by Laird Hamilton and Gabby Reece in 2015, focusing on minimally processed superfood products that support active lifestyles [6] - The brand has expanded its product range from superfood creamers to include instant lattes, coffees, and other health-focused items [6]