Core Insights - Cure Hydration has launched its products nationwide at Ulta Beauty, marking a significant milestone in the brand's growth and aligning with the increasing consumer demand for beauty-from-within solutions [1][4]. Company Overview - Cure Hydration is a premium, female-founded brand that offers plant-based electrolyte drink mixes, emphasizing clean hydration without added sugars or artificial ingredients [6][7]. - The brand's formulations are based on the World Health Organization's Oral Rehydration Solution (ORS), providing effective hydration using natural ingredients like coconut water and pink Himalayan salt [2][6]. Product Details - At Ulta Beauty, Cure will offer five flavors from its Hydrating Electrolyte Drink Mix line, available in convenient boxes of six stick packs priced at $11.99 each [3][4]. - The flavors include Berry Pomegranate, Tropical Punch, Watermelon, Lemonade, and Strawberry Kiwi, all designed to deliver rapid hydration and support overall wellness [3][8]. Market Position and Growth - Since its launch in 2019, Cure Hydration has experienced a remarkable 561% revenue growth and expanded distribution to over 20,000 retail locations across the U.S. [4]. - The ingestible wellness market is projected to grow from $1.44 billion in 2024 to $2.66 billion by 2033, indicating a strong demand for clean and effective wellness solutions [4].