Climate Change Impact on Agriculture - Climate change significantly impacts farmers, causing crop loss due to floods and droughts [4][6][8] - Social media can bridge the gap between climate change awareness and agricultural practices [2][8] - 65% of the African population is involved in agriculture, making them vulnerable to climate change [8][12] Social Media as a Tool - Social media is a free and powerful tool for advocating climate resilience farming and sharing farmers' experiences [8][10] - The company leveraged social media to reach over 1 million followers across platforms, sharing experiences of farmers [8][10] - Social media can be used to educate about climate-resilient crops, irrigation, and reducing service loss [8][9][11] Company Initiatives and Impact - The company started as a social enterprise with 20 young advocates, aiming to improve farmers' livelihoods through social media [8] - The company showcases climate resilience crops and activities on the ground, sharing stories of farmers in different districts of Rwanda [9][10] - The company advocates for climate resilience farming, emphasizing that it's not just for farmers but for everyone who can use social media [11][12]