Core Insights - Pure Storage has announced updates to its partner programs, focusing on creating a differentiated, solutions-led partner experience with deeper enablement and new program tiers [1][2] Partner Program Evolution - The updated partner program builds on previous foundational updates, emphasizing Pure's commitment to partner success and introducing the Ambassador tier to help partners integrate Pure into their solutions [2][3] - The program prioritizes verified technical expertise and solution specialization over volume-based participation, recognizing partners with deep knowledge of the Pure Storage platform [3][7] Focus Areas - The updates emphasize data-centric services, particularly in the Managed Services Provider (MSP) Partner program, and aim to enhance distributor roles to accelerate partner readiness [4][7] - The MSP Partner program will focus on services where data and storage are foundational, including private and sovereign cloud, Storage-as-a-Service, and backup and disaster recovery [7] New Recognition and Incentives - The introduction of the Ambassador tier rewards skilled partners who understand the Pure Storage platform and showcases expertise in key areas such as AI, cyber resilience, cloud, and application modernization [7] - The program now includes Solution Practice Designations to recognize partners with the skills to drive innovation in these areas [7] Industry Collaboration - Partners play a critical role in helping customers modernize their infrastructure and manage rising cyber risks, with Pure Storage's solutions-focused program creating opportunities for collaboration and integrated solutions [6][8] - The program aligns with industry trends, as customers increasingly seek complete, trusted solutions in AI, cloud, and cyber resilience [8]