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How Coach co-created a campaign with Gen Z communities around the world
Marketing Dive· 2026-02-26 14:06
This audio is auto-generated. Please let us know if you have feedback Coach this week launched its spring 2026 campaign, “Explore Your Story,” in support of its Tabby bag and a new collection of readable book charms. The campaign was co-created with communities around the globe and informed by listening to Gen Z, tactics discussed during a Feb. 25 virtual event hosted by Marketing Dive featuring Coach CMO Joon Silverstein and VaynerX CMO Avery Akkineni.“Listening is so important to us. We do deep immersion ...