Core Insights - HOTELEX Shanghai 2026 introduces the Green Coffee Bean Zone, a dedicated area within the Coffee and Tea Expo aimed at enhancing connections within the global coffee supply chain through trade and professional exchange [1] Industry Overview - The global coffee market is valued at over USD 200 billion, with approximately USD 150 billion attributed to green coffee beans and USD 50 billion to finished beverages [2] - China's coffee market is projected to reach RMB 313 billion in 2024, reflecting an 18% year-on-year growth and a 17.1% CAGR, significantly outpacing the global average [2] Event Details - The Coffee and Tea Expo 2026 will cover over 150,000 sqm, representing 37.5% of the total exhibition area, showcasing the entire coffee value chain from cultivation to retail [3] - The Green Coffee Bean Zone aims to facilitate commercial trading and professional exchanges, providing exhibitors access to over 280,000 professional visitors, including roasters and café owners [4] Exhibitor Benefits - Exhibitors will benefit from extensive brand exposure through HOTELEX's official channels and media partners, reaching a broader international audience [5]