Core Insights - The revival of Campa Cola by Reliance Consumer Products is disrupting the Indian soft drinks market, traditionally dominated by Coca-Cola and PepsiCo [1][2] - Campa Cola has achieved a double-digit market share across many states, breaking a 30-year duopoly in the cola market [2] - Varun Beverages, PepsiCo's second-largest bottler outside the U.S., is facing increased competition from Campa Cola, despite its plans for overseas growth [3][4] Company Developments - Reliance Consumer Products, led by Isha Ambani, has adopted aggressive pricing strategies, selling 200ml bottles of Campa Cola for 10 rupees, significantly undercutting competitors [1] - Varun Beverages is expanding internationally, having acquired PepsiCo's businesses in Tanzania and Ghana, but its stock has declined by 22% over the past year [3] - The Jubilant Bhartia Group has acquired a 40% stake in Hindustan Coca-Cola Holdings, indicating confidence in the long-term growth potential of India's food and beverage sector [4] Historical Context - Campa Cola was first introduced in 1977 and became popular after Coca-Cola exited India, but its sales declined when the market reopened [5] - Reliance is now taking Campa Cola to international markets, including the UAE and Nepal, in partnership with the Chaudhary Group [5]