Core Insights - Pringles launches a new line of collectible characters called Pringamabobs as part of its "Once You Pop, The Pop Don't Stop" campaign, which aims to engage fans through mystery boxes and collectible culture [2][4][6] Product Launch - The Once You Pop Mystery Boxes will be available on Pringles' first D2C platform, OnceYouPopMarket.com, and will include two Pringles cans: one with a Mystery Flavor and one featuring a collectible Pringamabob character [2][4] - The boxes will be priced at $19.99 and will be released in limited quantities on November 7, November 14, and November 21 at 12 p.m. EST [4][7] Collectible Characters - The Pringamabobs include six unique characters: Snaxolotl, Crispybara, Puptato, Duckalips, Crunchback Whale, and Pringypus, each with distinct personalities and themes related to snacking [5][6] - The Snaxolotl is highlighted as the rarest character, while others like the Crispybara and Puptato are designed to appeal to fans' sense of adventure and companionship [5] Marketing Strategy - The campaign is designed to tap into the excitement of collectible culture and aims to bring a playful spirit back to snacking, as stated by the US Head of Marketing for Pringles [6] - The new tagline "Once You Pop, The Pop Don't Stop" reflects an evolution of the brand's identity and is supported by a humorous ad campaign [6] Company Background - Kellanova, the parent company of Pringles, reported net sales of approximately $13 billion for 2024 and aims to create better days for 4 billion people by 2030 through its diverse food brands [8]