Welcome back to Power Lunch. A new era is beginning for college sports. Effective today, colleges and universities are now permitted to directly compensate their student athletes.Just outright pay them with a paycheck. Let's bring in Alex Sherman to discuss just how much money is actually on the table, as well as what the competitive implications are, not just for each team, but for amateur/pro sports and pro sports outright. Right.It's hard to know what's amateur and what's pro these days, right. There's n ...

Multi-year partnerships will bring PayPal and Venmo to college campuses nationwideSAN JOSE, Calif., June 26, 2025 /PRNewswire/ -- PayPal Holdings, Inc. (NASDAQ: PYPL), a global leader in payments, today announced multi-year agreements with the Big Ten and Big 12 Conferences that will modernize the distribution of institutional payments from universities to student-athletes in a new revenue-sharing model. The new institutional payments initiative enables athletic departments to seamlessly dispense payments t ...