Core Insights - A groundbreaking partnership has been established between University of Tennessee Athletics, the Vol Network, and Gray Media, designating WVLT in Knoxville, WSMV in Nashville, and WMC in Memphis as the Official Television Stations of the Tennessee Volunteers, enhancing local coverage of Tennessee Athletics [1][2] Group 1: Partnership Details - The partnership will cover Tennessee's three largest markets through Gray's newly launched Tennessee Valley Sports Network (TVSN), with future plans to expand to Chattanooga and Jackson [2] - TVSN will provide over seven hours of exclusive Tennessee Athletics-related programming, including a new football pre-game show called Volunteer Gameday, which will air live two hours before kickoff [2][5] - The partnership aims to broadcast Tennessee sports content statewide, reaching audiences across East, Middle, and West Tennessee [4][5] Group 2: Stakeholder Statements - Gray's Regional Vice President, Jasmine Hardin, expressed excitement about serving one of the largest fan bases in college sports and establishing a new standard in college sports media partnerships [3] - Tennessee Deputy Athletics Director, Alicia Longworth, highlighted the initiative's goal to connect the entire Volunteer State and provide fans with unique year-round content [6] - Brandon Parks, Vice President and General Manager of the Vol Network, emphasized the opportunity to showcase the UT campus and introduce innovative programming through this partnership [6] Group 3: Future Programming and Content - Additional programming announcements are expected this fall, with regular exclusive analysis and insights from Volquest personalities [5] - The partnership will continue through June 2028, with the Vol Network overseeing all sponsorship agreements for Tennessee Athletics [6]