Key Takeaways Reddit's ad revenues rose 61% YoY in Q1 2025, driven by growth in performance-focused ad campaigns. DPAs and new tools like Meta import and Smartly.io helped scale conversion-led advertising on Reddit. Over 90% of advertisers used Pixel, while CAPI-driven revenue more than tripled from the prior year.Reddit (RDDT) is expanding commerce-focused ad infrastructure as the social networking platform provider shifts from community-led discovery to full-funnel performance marketing. In the first qu ...