Core Insights - Vonage has partnered with Smobi, an AI-powered RCS platform for E-commerce, to enhance customer communication through Rich Communication Services (RCS) [1][2] - The integration of RCS is expected to improve customer trust, click-through rates (CTR), and conversion rates for Smobi's clients [1][2] - Smobi offers manual RCS campaign capabilities and an AI agent named Mo, which engages customers and drives conversions through personalized interactions [2] Company Developments - Smobi is recognized as a leading RCS platform, aiming to redefine customer interactions for E-commerce brands [2][3] - Vonage is acknowledged as a top leader in RCS business messaging by Juniper Research, highlighting its strong and scalable Communications APIs [4] - The partnership with Smobi exemplifies Vonage's commitment to RCS innovation and enhancing meaningful customer connections [3][4] Industry Trends - Juniper Research predicts significant growth for RCS business messaging in 2025, particularly in North America, driven by an increase in RCS-capable subscribers [3] - The adoption of RCS presents a high-value opportunity for enterprises to enhance their branded communications [3]