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LEIFRAS Co., Ltd. Awarded Contract to Manage Community-Based Club Activities in Muroran City, Hokkaido
Prnewswire· 2026-03-04 21:30
Core Insights - LEIFRAS Co., Ltd. has been awarded a contract by Muroran City, Hokkaido, to manage community-based club activities, addressing the decline in school club participation due to a decreasing birthrate [1][2] - The initiative includes the launch of a new model called "Free Club," which offers diverse monthly activities and encourages students to explore various interests without prior experience [1][2] - The contract aligns with Japan's Ministry of Education's "Reform Implementation Period" from 2026 to 2031, promoting community-based club activities [1][2] Contract Overview - Client: Muroran City, Hokkaido - Contract Period: April 2026 - March 2029 - "Free Club" aims to provide a rotating selection of sports and cultural activities each month [1] Market Environment and Trends - The Ministry of Education has designated the period from 2026 to 2031 for reforms in club activities, focusing on transitioning to community-based models [1] - LEIFRAS' contract is positioned as a key example of this national transition, enhancing its market presence in outsourced public education services [1] Achievements in Club Activity Support - LEIFRAS has seen significant growth in its school club support services, with social business sales increasing by 36.4% year-on-year and the number of contracted schools rising by 53.2% year-on-year [1] - As of September 30, 2025, the company had contracts with 360 schools, reflecting a strong demand for its services [1] Selected Projects - Ongoing projects include club activity coaching services in Tokyo and community club management services in Monbetsu City, Hokkaido [1] - New projects since fiscal year 2025 include management services for junior high school clubs in Osaka Prefecture [1]