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WeightWatchers Appoints SoulCycle Co-Founder Julie Rice as Chief Experience Officer to Lead Community and Brand Innovation
Globenewswireยท 2025-08-07 14:58
Core Insights - WW International, Inc. has appointed Julie Rice as Chief Experience Officer to enhance its community-driven approach to weight management [1][2][3] - The company aims to integrate the community-driven wellness platform Peoplehood into its operations, focusing on personalized support and behavioral change [4][5] Group 1: Leadership and Strategy - Julie Rice, known for co-founding SoulCycle, will lead the transformation of WeightWatchers' global workshop business, which currently supports 20,000 meetings a month across 11 markets [2][3] - The integration of Peoplehood's curriculum and learnings will enhance WeightWatchers' position as a full-spectrum weight health platform, combining clinical support and community [5][6] Group 2: Community Focus - Community is emphasized as a critical component of WeightWatchers' strategy, with a focus on providing support and connection to members navigating weight management [3][6] - The company plans to roll out community-based programs that emphasize education, accountability, and behavioral change, aiming to deepen member engagement [5][6] Group 3: Health Outcomes - Research indicates that WeightWatchers workshop members lose twice as much weight as those attempting to lose weight independently, highlighting the effectiveness of community support [5] - The company's holistic approach includes clinical interventions and a global network of coaches, reinforcing its commitment to evidence-based weight management [8]