Core Insights - Walmart Inc. is recognized as America's largest retailer but has been rated poorly in customer satisfaction and company reputation according to two significant surveys [6]. Customer Satisfaction - In the ACSI Retail and Consumer Shipping Study 2025, Walmart ranked next to last in the Supermarket category with a score of 75, while the top company, Publix, scored 84, and the industry average was 79 [3][4]. - In the Online Multimarket segment, Walmart also ranked last with a score of 75, compared to Amazon's first-place score of 83 [3]. - Among General Merchandise retailers in the Hypermarket segment, Walmart again ranked last with a score of 73, while Target led with a score of 80 [4]. Company Reputation - According to the 2025 Axios Harris Poll 100, Walmart ranked 81st among 100 companies with a score of 68.3, dropping two places from the previous year [7]. - Walmart's reputation score placed it behind several competitors, including Target (68th), Macy's (67th), Dollar Tree (78th), Walgreens (65th), CVS (57th), Kroger (35th), and Costco (5th) [7]. - The Axios study involved a survey of 6,231 Americans to gauge public awareness of companies, followed by a second survey of 16,585 Americans to analyze the most-visible brands [8].