Core Viewpoint - Lululemon is facing significant challenges, with its founder Chip Wilson expressing concerns about the company's direction and governance, stating it is losing its essence and vision [1][6]. Company Performance - Lululemon's shares have declined by 65% from their all-time high and are on track for their worst year since 2008 [3][10]. Competitive Landscape - The athleisure market has become increasingly competitive, with Lululemon not only competing against established brands like Nike but also facing pressure from new entrants such as Aloss and Vioris [5][10]. Governance and Leadership - Chip Wilson advocates for a return to prioritizing product and brand, suggesting that the board should include more entrepreneurial leadership and focus on customer needs rather than short-term financial results [2][6]. - The current board consists of 10 members, including CEO Calvin McDonald, with three members having previously overlapped with Wilson [7][8]. Board Composition - Six board members have experience in retail or consumer products, and two are founders of their own companies, indicating a mix of experience within the board [8][9].