Core Insights - The CEO of Veil, Rob Katz, acknowledges the company's underperformance and attributes it to a failure in connecting with consumers in a rapidly changing market [1][2] - Katz takes responsibility for the company's shortcomings, emphasizing that the issues stem from execution rather than external factors like consumer behavior [2][4] - The need for a new marketing officer is highlighted as part of the strategy to improve performance [4] Company Performance - Veil has not fully capitalized on its competitive advantages, indicating a gap in operational execution [2] - Katz's candid acknowledgment of the company's failures is seen as a positive step towards accountability and improvement [3][4] Market Strategy - The company is urged to make changes in its marketing approach to better align with consumer expectations [3][4] - Katz's approach contrasts with other companies in the industry that may blame external factors for their struggles [4]