Core Insights - Under Armour Inc. and NBA star Stephen Curry are ending their partnership after more than a decade, as the company focuses on a turnaround strategy and a renewed emphasis on its core products [1] Company Strategy - Under Armour is moving ahead with a turnaround effort, indicating a strategic shift in its business approach [1] - The decision to part ways with Stephen Curry suggests a potential reallocation of resources towards core product lines [1]