Core Insights - Tapestry, Inc. is implementing a three-year "Amplify" strategy aimed at profitable growth and strong shareholder returns, focusing on emotional connections with consumers, fashion innovation, global experiences, and a consumer-focused culture [1][2] Company Strategy - The strategy is particularly focused on attracting Millennials and Gen Z, who are increasingly choosing Coach, with projections indicating that by 2030, these demographics will represent over 70% of the luxury market [2][3] - Tapestry aims to capture the initial luxury purchases of these younger consumers, emphasizing the long-term value of acquiring customers at this entry point [3] Financial Performance - In the quarter ending June 28, Tapestry reported a non-cash impairment charge of $855 million related to Kate Spade, alongside a 13% revenue decline for the brand [3] - Despite these challenges, Tapestry is confident in its strategy to drive future growth for both Coach and Kate Spade [3] Growth Projections - Tapestry projects mid-single-digit annual revenue growth (CAGR) for Coach and aims to expand its operating margin to the mid-30% range over the next three years, with a long-term goal of reaching $10 billion in annual revenue [4] - Kate Spade is expected to return to profitable top-line growth by Fiscal 2027, targeting mid-single-digit revenue growth and high single-digit operating margin by Fiscal 2028 [4] Marketing and Investment - Tapestry has significantly increased its marketing investment from 3.5% to over 11% of revenue over the past three years, with plans to further increase it by 200 basis points [5] - The company emphasizes the importance of scale and marketing investment in a competitive landscape with low barriers to entry but significant barriers to scale [5] Shareholder Returns - Tapestry plans to return $4 billion to shareholders by fiscal 2028, representing 100% of adjusted free cash flow from FY26 to FY28, even after capital expenditures [6] - The company is focused on a sustainable mid-single-digit growth rate, with capital allocation priorities including growing dividends and a recently authorized $3 billion share repurchase [7]