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Peloton Hits the Fast Lane as Official Fitness Partner of the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025
Businesswire· 2025-11-13 16:00
Core Insights - Peloton has partnered with the Formula 1 Las Vegas Grand Prix to create exclusive fitness programming during the race weekend, marking a unique collaboration between the fitness and racing industries [1][7]. Group 1: Event Collaboration - Peloton will host a series of live classes at the Awakening Theatre at Wynn Las Vegas, featuring a mix of Cardio and Strength programming led by Peloton instructors [2]. - The collaboration includes the introduction of a Formula 1 Las Vegas Grand Prix 2025 Class Collection on Peloton's platform, allowing members to access recorded classes from the event [2][3]. Group 2: Exclusive Content - Peloton will capture exclusive Scenic content, enabling members to virtually experience the Las Vegas Strip Circuit from their Peloton Bike or Tread [3]. - The Las Vegas Grand Prix Scenic experience will feature a 3.8-mile track with 17 high-speed turns, available exclusively on the Peloton platform [3]. Group 3: Marketing and Promotion - Peloton's marketing strategy includes high-impact media placements throughout the race weekend, promoting its new Cross Training Series and enhancing brand visibility [6]. - The partnership aims to merge the high-energy environments of racing and fitness, appealing to both communities and creating innovative fitness experiences [7]. Group 4: Upcoming Class Schedule - Specific classes recorded during the event include a 30-minute ride and run with Peloton instructors, available on the platform starting November 24 [5].