Core Insights - Aterian, Inc. has launched Squatty Potty Wipes, marking its entry into the consumable products market, available on Amazon and its website [2][4] - The wipes are designed to be pH balanced, alcohol-free, and made from 100% plant-based fibers, catering to sensitive skin [3][7] - The CEO of Aterian emphasized that these wipes will contribute a higher margin compared to their hard goods and electronic products, aiming for long-term growth in the consumables sector [4] Product Details - Squatty Potty Wipes are available in 3- or 6-packs, with counts of 18 and 50, starting at an MSRP of $9.99 [4] - The wipes are flushable and septic safe, designed for convenience with an On-The-Go travel pouch [3][4] - The product is infused with natural ingredients like aloe, chamomile, green tea, and cucumber extract, and is certified by the Forest Sustainability Council [7] Company Strategy - The launch of Squatty Potty Wipes is part of Aterian's strategy to expand into the consumables market, particularly in health and beauty under the Healing Solutions brand [4] - Aterian focuses on building and acquiring e-commerce brands across various categories, including health and wellness [5] - The company aims to leverage its existing brand equity to foster customer loyalty and repeat purchases [4]