Core Insights - Luxury brands are facing competition from discount retailers like Dollar General and Dollar Tree, as these stores attract higher-income consumers concerned about affordability [1][3] Group 1: Company Performance - Dollar General reported a 4.6% increase in third-quarter revenue to $10.6 billion and a 44% rise in net profit to $283 million [3] - Dollar Tree experienced a 4.2% year-over-year increase in same-store sales and added 3 million new households to its customer base, with 60% of new shoppers coming from households earning over $100,000 [5] Group 2: Market Trends - Rising costs in groceries, shelter, and electricity have contributed to a 3% annual inflation rate as of September, impacting consumer sentiment negatively [2] - Both Dollar General and Dollar Tree have raised their earnings projections, indicating confidence in continued growth amid economic pressures [4] Group 3: Stock Market Reaction - Dollar General's shares surged by 14% following the earnings report, while Dollar Tree's shares rose by 2.9% after a previous increase of 3.6% [5]