Core Insights - Domino's Pizza is undergoing its first rebranding in over a decade, introducing a new box design that emphasizes a red, white, and blue color scheme reminiscent of the American flag, which reflects a shift in consumer attitudes towards more inclusive and patriotic themes [2][10][12] Branding Strategy - The new design features "Dommmino's" with the "mmm" highlighted in red, reinforcing the brand's long-standing color scheme [1][4] - Marketing experts suggest that this shift comes in response to consumer backlash against brands that have adopted "woke" themes, indicating a desire for brands to connect with a more traditional American identity [2][4][5] Market Context - Recent examples of backlash against brands like Bud Light and Cracker Barrel illustrate the risks associated with alienating core audiences through leftist political messaging [5][6] - Despite the rebranding, Domino's has maintained a steady growth rate of 3% in recent quarters, suggesting that the logo change is aimed at gaining momentum rather than recovering from struggles [7][11]