Core Insights - GEN is expanding its consumer packaged goods (CPG) division to include a full line of Korean food products, enhancing its at-home portfolio beyond ready-to-cook meats [1] - The company has rapidly grown its CPG business from 30 locations in October 2025 to over 800 locations across the U.S., driven by strong consumer demand and brand recognition [2] - By the end of 2026, GEN anticipates having its CPG products in 1,500 to 2,000 locations, with projected revenues exceeding $20 million, and aims for $100 million in annual revenue within three years [3] Expansion Strategy - The strong brand recognition of GEN is a significant factor in its retail momentum, supported by consumer connections through restaurants and social media [4] - GEN is deploying trained team members to grocery stores for product demonstrations, which has proven effective in increasing consumer engagement and sales [5] - Due to positive early reception from retail buyers and consumers, GEN is accelerating its CPG expansion and exploring partnerships with investment bankers to enhance growth and shareholder value [6] Company Background - GEN Korean BBQ is one of the largest Asian casual dining concepts in the U.S., founded in 2011, with 59 company-owned locations offering a unique dining experience [7]