Core Viewpoint - Target has lowered its full-year sales forecast due to weak discretionary spending, tariff pressures, and consumer boycotts related to its DEI policies [1][5][15] Sales Performance - Comparable sales dropped 3.8% in the quarter ended May 3, exceeding Wall Street's expectations for a decline [2] - The company now expects net sales to fall by a low single-digit percentage, abandoning earlier hopes for a modest increase [1][8] Challenges Faced - CEO Brian Cornell cited several headwinds, including five consecutive months of declining consumer confidence, uncertainty regarding potential tariffs, and backlash from DEI policy updates [3][4] - Target's vulnerability is highlighted compared to competitors like Walmart, which have larger grocery operations that provide a buffer against declines in discretionary spending [6] Internal Strain and Leadership Changes - Signs of internal strain are evident, with a leadership shakeup announced, including the departure of longtime executive Christina Hennington [10] - Chief Operating Officer Michael Fiddelke will lead a new "multiyear acceleration office" aimed at reigniting growth [10] Consumer Backlash and Boycotts - Target has faced boycotts from both conservative and liberal groups due to its handling of diversity initiatives and LGBTQ-themed products [11][12] - The backlash resulted in a 40-day consumer boycott beginning in March and a class-action lawsuit alleging misleading information about financial risks associated with DEI policies [15] Tariff Impact - Tariffs are compounding Target's challenges, influencing pricing strategies, although executives avoided directly blaming tariffs [15][16] - The company is negotiating with suppliers and adjusting sourcing strategies to mitigate tariff impacts [16] Future Strategies - Despite setbacks, Target is focusing on value-driven seasonal events and partnerships to rekindle consumer interest [18] - The company plans to introduce over 10,000 new items this summer, with prices starting as low as $1, aiming to win everyday consumer moments [19]