Core Insights - The company reported a slight organic sales growth of 1.8% in Q2 2025, driven primarily by North America and Latin America, while Europe, Asia-Pacific, Middle East, and Africa experienced a slight decline [2][7] - Operating income improved significantly to SEK 797 million, with a notable contribution from North America, which offset increased costs due to U.S. tariffs [3][7] - The company aims to maintain its market position by offsetting tariff-related cost increases through price adjustments, while focusing on consumer-centric strategies and brand strengthening [4][5] Sales Performance - Net sales amounted to SEK 31,276 million, down from SEK 33,819 million, with organic sales growth of 1.8% compared to 6.8% in the previous period [7] - North America and Latin America were the main contributors to sales growth, while Europe, Asia-Pacific, Middle East, and Africa reported a slight decline [2][7] Operating Performance - Operating margin improved to 2.5%, up from 1.2%, primarily due to positive performance in North America [3][7] - The group recorded a positive effect of SEK 180 million from the divestment of the Kelvinator trademark portfolio in India [7] Financial Results - Income for the period was SEK 178 million, a significant improvement from a loss of SEK 80 million in the previous year [7] - Earnings per share increased to SEK 0.66 from a loss of SEK 0.30 [7] Strategic Focus - The company is committed to enhancing consumer-centric approaches and increasing operational speed and agility as part of its long-term strategy [4][5] - New marketing campaigns and product innovations, such as the launch of Frigidaire ovens with a stone-baked pizza mode, are part of the strategic initiatives [4]