Core Insights - The consumer market in Xining has shown strong vitality during the New Year holiday, with a total sales revenue of 86.94 million yuan from 12 key commercial enterprises, marking a year-on-year increase of 6.05% [1] Group 1: Policy Initiatives - The Xining Municipal Bureau of Commerce launched a consumption promotion activity called "Heartfelt Xining, Winter Fire," distributing 5,000 consumption vouchers worth 20 yuan each for purchases over 60 yuan, which were quickly claimed by residents [2] - Various districts in Xining implemented differentiated consumption scenarios, with the West District investing 300,000 yuan in dining and accommodation vouchers, while the North District's initiatives generated direct consumption of 15 million yuan and indirectly boosted surrounding areas by over 39 million yuan [3] Group 2: Cultural and Commercial Integration - Major shopping districts in Xining integrated culture, commerce, and experience during the New Year holiday, creating a festive atmosphere with events like the "2026 Coming Red" theme at the New Kingfisher Life Plaza and various interactive experiences [4] - Activities such as the "Ice and Snow Welcome New Year" in the North District attracted significant participation, with 498,300 attendees across various events [5] Group 3: Restaurant Sector Performance - The restaurant market in Xining experienced a surge in demand driven by both online and offline channels, with family gatherings and social events being particularly popular during the holiday [6] - Online food delivery saw a significant increase, with searches related to "New Year" rising over 80% and orders for takeout growing nearly 20%, highlighting the popularity of hot pot, barbecue, and local dishes [6]