Core Viewpoint - The live streaming e-commerce industry is facing challenges due to the emergence of "borderline" content, leading to increased scrutiny and regulatory actions from platforms [1][7][9]. Group 1: Industry Trends - The competition in the live streaming e-commerce sector is intensifying, with streamers vying for viewer attention and sales [1]. - Some streamers are blending product explanations with suggestive content, attempting to navigate the boundaries of morality and platform rules [3][5]. Group 2: Content Concerns - The "borderline" streaming approach has attracted significant traffic and tips but lacks responsibility towards products and user information, resembling lowbrow entertainment [5]. - Such content can subtly influence viewers' values, particularly affecting younger audiences [5]. Group 3: Platform Responses - In response to these issues, multiple platforms have initiated a large-scale cleanup of accounts engaging in "soft pornography" and "inducing tips," with some top streamers facing permanent bans [7]. - Platforms are enhancing their review processes and upgrading AI technology to prevent the resurgence of such content [7]. Group 4: Community Reactions - The situation has sparked intense discussions among netizens, with concerns about the impact of such content on children and the long-term viability of "borderline" streaming [9]. - A consensus is forming that this approach may attract attention temporarily but will ultimately face regulatory backlash and fail to build genuine user trust [9]. Group 5: Future Outlook - The industry must focus on professionalism, charisma, and responsibility to gain attention, rather than relying on sensationalism [11]. - A healthy, civilized, and positive content ecosystem is essential for the long-term success of the live streaming industry, necessitating clear behavioral boundaries for streamers [11][13].