Financial Data and Key Metrics Changes - The company reported Q1 revenue of $84.6 million, representing a 3% year-over-year growth, and adjusted EBITDA of $14.7 million, with an adjusted EBITDA margin of 17% [22][23][28] - Redemption revenue was $73.4 million, up 8% year-over-year, while ad and other revenues decreased by 22% year-over-year to $11.2 million [23][28] - Non-GAAP gross margin was 81%, down nearly 700 basis points year-over-year, and non-GAAP operating expenses as a percentage of revenue were 65%, an increase of approximately 360 basis points year-over-year [27][28] Business Line Data and Key Metrics Changes - Third-party publisher redemption revenue increased by 38% year-over-year to $48.2 million, while direct-to-consumer (D2C) redemption revenue decreased by 24% year-over-year to $25.2 million [23] - Total redeemers reached 17.1 million, up 37% year-over-year, with a decline in redemptions per redeemer to 4.8, down 15% year-over-year [24][25] Market Data and Key Metrics Changes - The company is experiencing strong growth in the third-party publisher network, with redeemers up 45% year-over-year and redemption revenue up 38% year-over-year [59] - The company is positioned to capture a greater portion of the $200 billion annual addressable spend in the U.S. CPG industry [19] Company Strategy and Development Direction - The company is focusing on establishing itself as the first true omni-channel performance marketing platform for the CPG industry, leveraging new technologies like AI to drive growth [5][19] - The strategy includes handpicking a small number of industry thought leaders for pilot programs to refine the platform before broader rollout [14] Management's Comments on Operating Environment and Future Outlook - Management noted that CPG companies are seeking new ways to measure the effectiveness of their spending and are increasingly interested in performance marketing solutions [5] - The company expects gradual increases in CPID-related contributions and improvements in sales execution, although short-term disruptions may occur [30] Other Important Information - The company repurchased 1.8 million shares at an average price of $39.47, with $96.1 million remaining under the current share repurchase authorization [29] - The company ended the quarter with $297.1 million in cash and cash equivalents [28] Q&A Session Summary Question: Insights on Instacart integration and growth drivers - Management expressed excitement about progress with Instacart and DoorDash, noting attractive redemption rates and steady growth in redeemers on both platforms [39][40] Question: Expansion of CPID and client success - Management reported that partners are expanding brands participating in CPID, indicating strong results and confidence in further expansion [47][48] Question: CPG budgets outlook - Management indicated that while macro factors like tariffs create uncertainty, they are optimistic about the conversations around delivering incremental sales with credible measurement [56][60] Question: Publisher adaptations and supply improvement - Management highlighted improvements in the Walmart experience and ongoing enhancements with existing publishers to increase redemption activity [70][74] Question: Resource allocation for CPID and automation - Management emphasized the importance of automation in processes and the need for client analytics, with plans to build tools for better self-service capabilities [94][96]