Core Insights - Redhook Brewing, a craft brand under Tilray Brands, Inc., has launched Redhook 81, a light lager designed for post-work relaxation [1][3][4] Product Overview - Redhook 81 is a 4.2% ABV light lager with a clean flavor profile and retro can design, aimed at celebrating the end of the workday [3][4] - The beer is available in 16oz 12-packs and 4-packs at retail locations [4] Historical Context - Redhook Brewing was founded in 1981 in Seattle, playing a significant role in the craft beer movement [4][8] - The brand continues to honor its legacy by maintaining a focus on quality and community [9] Promotional Activities - A sweepstakes called the Redhook '81 Quittin' Time Kit will be launched, offering prizes for outdoor activities [5][7] - The kit includes a Redhook-branded cooler and a fly fishing rod and reel [6] Company Background - Tilray Brands, Inc. is a global lifestyle and consumer packaged goods company involved in cannabis, beverages, and wellness [10] - The company operates in multiple regions, including North America and Europe, and supports over 40 brands [10]