Core Insights - The competition in the credit scoring market is intensifying as FICO allows tri-merge resellers to license its credit reports directly, potentially impacting the earnings of credit bureaus by 10% to 15% [3] - Equifax has responded to FICO's price increase by offering its VantageScore 4.0 at a lower price, aiming to capture market share and provide an alternative to FICO scores [4][7] - The Federal Housing Finance Agency's approval of VantageScore 4.0 for use by Freddie Mac and Fannie Mae indicates a shift towards increased competition in the mortgage market [5] Company Responses - FICO's new licensing model allows tri-merge resellers to access credit reports for $4.95 plus a $33 fee upon loan closure or a flat fee of $10, which is seen as a move to enhance transparency and cost-efficiency in mortgage lending [3] - Equifax's VantageScore 4.0 will be available for $4.95 per report with no additional fees until 2027, and the company will provide free VantageScore reports to mortgage lenders purchasing FICO scores [7] - The market reaction has been mixed, with FICO's share price dropping nearly 9% following its announcement, while Equifax's stock saw a slight increase of 0.7% [5]