Imagine you're caught up in a circle. So, you push and you push even harder. And no matter how hard you push, it just feels so impossible. That exhaustion, that frustration, that weight of being stuck, that feeling has a name. Helplessness. Helplessness isn't a wall. It's a lof. And that was a kind of loop I was stuck in on the February 24th of 2022. It was around 7:00 a.m. in the morning when I got a phone call. On the call was my student from Ukraine. He was so terrified. He was trembling. He was crying. ...

Core Viewpoint - Kenvue, the company behind Tylenol, is facing a crisis due to President Trump's comments regarding the safety of the drug, which echoes a historical crisis from the 1980s when Tylenol was involved in a poisoning scandal [1][2][3] Group 1: Historical Context - The original Tylenol crisis occurred in 1982 when seven people died after consuming capsules laced with potassium cyanide, leading to the "Tylenol murders" [1] - Johnson & Johnson (J&J), the original owner, effectively managed the crisis, setting a standard for crisis management that is still referenced today [1][3] - J&J's response included immediate public warnings, a consumer hotline, and a significant recall of millions of bottles, which accounted for 19% of J&J's corporate profits in the first three quarters of 1982 [14][13] Group 2: Current Crisis Management - In response to Trump's claims, Kenvue quickly issued a statement defending Tylenol, emphasizing that acetaminophen is safe for pregnant women and that there is no credible evidence linking it to autism [2][9] - Kenvue's rapid response contrasts with the slower communication methods of the 1980s, highlighting the importance of timely and focused messaging in today's fast-paced information environment [4][8] - Experts suggest that Kenvue should maintain a clear and consistent message to reassure the public about Tylenol's safety, similar to J&J's approach in the past [10][12][17] Group 3: Industry Impact and Future Outlook - J&J's handling of the 1982 crisis not only salvaged the Tylenol brand but also led to industry-wide changes, such as the introduction of tamper-proof seals on medication [15][16] - Experts believe that Kenvue can navigate the current situation successfully, as Tylenol has a long-standing reputation and has weathered past crises [17] - The company is advised to continue reinforcing its safety message and potentially engage in further studies to validate its claims [17]