Core Insights - ESPN will utilize Comscore Content Measurement (CCM) to gain a unified view of audience engagement across linear, streaming, digital, and social platforms, enhancing its understanding of total audience reach and programming impact [1][2] Audience Engagement - In September 2025, ESPN reached a total audience of 240.4 million people across all its platforms, with 74.6 million engaging through linear networks alone, indicating a more than 3X increase (+222%) when including digital and social audiences [3] Strategic Implications - The collaboration with Comscore allows ESPN to better communicate its reach and impact to advertisers, refine its content strategy, and differentiate its brand in a competitive media landscape [2][4] Comscore's Role - Comscore provides insights into audience overlap and platform-specific lift, along with person-level demographics that aid in content planning and ad sales strategy [6]