Core Insights - OTC Markets Group Inc. has expanded its European presence by adding Aviva PLC to the OTCQX® Best Market, reflecting a trend of major European companies engaging with U.S. investors [1][2] - The addition of Aviva PLC is part of a broader movement where several blue-chip companies have upgraded to OTCQX, including London Stock Exchange Group and Bayer AG, indicating a growing interest in U.S. market access [2] - In Q3 2025, OTC Markets experienced a 41% year-over-year increase in cross-border trading volume, with Europe representing 56% of the international dollar volume, showcasing heightened investor demand for international equities [3] Company and Industry Summary - OTC Markets Group operates regulated markets for trading 12,000 U.S. and international securities, providing a platform that supports efficient access to U.S. financial markets [5] - The company's "List Local. Trade Global" framework allows international companies to maintain their home exchange listings while facilitating U.S. trading in U.S. dollars, thus simplifying market access for foreign issuers [4] - OTC Markets' disclosure-driven markets have seen new clients such as Iberdrola and Société Générale, further enhancing its European market presence [2]