Financial Data and Key Metrics Changes - Total revenue for Q3 2025 was $88.9 million, a slight increase of 0.5% from $88.5 million in Q3 2024 [11] - Adjusted EBITDA for Q3 2025 was $11 million, down 11.1% from the prior year, resulting in an adjusted EBITDA margin of 12.4% [12] Business Line Data and Key Metrics Changes - Content and ad measurement revenue was $75.5 million, up 0.3% year-over-year, driven by growth in cross-platform and local TV offerings [11] - Cross-platform revenue reached $12.3 million, up 20.2% compared to the prior year, despite a strategy shift from a large retail media client [12] - Syndicated audience revenue decreased by 2.8% to $63.2 million, impacted by declines in national TV and syndicated digital products [12] - The movies business generated $9.5 million, up 1.9% from the prior year [12] - Research and insight solutions revenue was $13.4 million, up 1.4% from Q3 2024, primarily due to new business [12] Market Data and Key Metrics Changes - The company experienced double-digit growth in local TV offerings, indicating strong performance in local measurement [20] Company Strategy and Development Direction - The company is focused on enhancing cross-platform capabilities and has launched new solutions like comScore Content Measurement (CCM) to address industry needs [5][6] - A recent agreement with preferred shareholders aims to eliminate over $18 million in annual preferred dividends and improve alignment between preferred and common stockholders [10] Management's Comments on Operating Environment and Future Outlook - Management anticipates continued solid double-digit growth in cross-platform revenue, despite short-term impacts from a client strategy shift [15] - The company is revising its full-year revenue guidance to be roughly flat with the prior year, reflecting the expected impact of the client shift [14] Other Important Information - The company is investing in new products and capabilities, which has affected financial results but is expected to drive future growth [13] Q&A Session Summary Question: Can you provide additional color on the large retail media advertiser that shifted away from Proximic? - The shift was primarily from a large retail media client with significant first-party data, impacting the Proximic business and expected to continue into Q4 [17] Question: What gives confidence that cross-platform growth opportunities can replace lost revenue? - The combination of Proximic's capabilities and the strong performance of cross-platform ad measurement products, particularly CCM, is expected to drive future growth [18][19] Question: How can the recent reports about competitors benefit comScore's local measurement adoption? - The company's strong capabilities in local measurement are expected to continue driving growth, supported by ongoing investments [20] Question: How does the recapitalization improve EBITDA to free cash flow conversion? - The recapitalization agreement is expected to provide benefits for common shareholders and improve financial flexibility for future investments [21][22]