Core Insights - Xperi Inc. has appointed Matt Milne as President of TiVo Ads, a newly created role aimed at enhancing the company's cross-platform advertising capabilities [1][2][3] Company Overview - Xperi Inc. is an entertainment technology company that develops technologies for extraordinary experiences, with brands like DTS, HD Radio, and TiVo integrated into consumer devices globally [5][6] TiVo Ads Development - TiVo Ads consists of a mix of Xperi executives and new talent from major companies, focusing on expanding the digital entertainment monetization platform [2] - The TiVo One advertising platform has over 4.8 million monthly active users and has formed partnerships with industry leaders such as Comscore and Titan Ads [2][3] Leadership and Strategy - Jon Kirchner, CEO of Xperi, emphasized the importance of Milne's leadership in aligning and accelerating advertising sales efforts, which are seen as a significant growth opportunity [3] - Matt Milne expressed excitement about leveraging TiVo Ads' unique reach and data capabilities to enhance advertising effectiveness across various platforms [3] Advertising Opportunities - TiVo Ads offers a range of advertising options with unduplicated reach across Pay TV and Connected Television, along with a robust metadata offering for enhanced program identification [2][3] - The company is also collaborating with audio media companies in the U.S. and U.K. to launch targeted advertising trials on the DTS AutoStage platform, which serves over 13 million cars globally [2][3]