Core Insights - Nexxen has launched Nexxen TV: TV for Today, a cross-platform planning and activation solution designed to meet the current needs of advertisers in the evolving TV landscape [1][2] Group 1: Product Features - Nexxen TV provides audience discovery, planning, and activation across both linear and connected TV (CTV), allowing advertisers to optimize their media spend [1][2] - The platform offers programmatic access to native Smart TV home screen inventory, a first-to-market feature that targets consumers at their most attentive moments [2][3] - Nexxen Discovery utilizes real-time consumer insights across TV, web, and social media to define audiences effectively [3][4] Group 2: Campaign Optimization - The cross-platform planner, powered by nexAI, enables data-driven budget allocation between streaming and linear TV across various designated market areas (DMAs) [3][4] - TV Intelligence combines Smart TV automatic content recognition (ACR) data, streaming media data, and set-top-box data to amplify audience reach [4] - Unified measurement provides a comprehensive view of campaign performance across different platforms, enhancing accountability and effectiveness [4] Group 3: Market Context - According to Nielsen, in Q4 2025, linear TV accounted for 54.4% of ad-supported viewership, while streaming made up 45.6%, highlighting the need for a balanced approach in media planning [2] - The fragmented media landscape presents challenges for advertisers, necessitating solutions that maximize the efficiency of every media dollar spent [5]