Core Insights - Comscore has expanded its cross-platform reporting suite by introducing streaming audio measurement and enhanced social reporting, now rebranded as Cross-Platform Campaign Results [1][4] - The new capabilities allow advertisers to plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats, providing a comprehensive view of campaign performance [2][5] Company Developments - The rebranding of Comscore Campaign Ratings (CCR) to Cross-Platform Campaign Results (CCR) aims to clarify the company's unique offering in validating impact and optimizing spend across fragmented media landscapes [4] - Comscore's expanded social reporting provides insights into deduplicated reach and performance across Facebook and Instagram, aligning with TV, CTV, and digital channels [3][4] Industry Impact - The enhancements in Comscore's reporting suite enable advertisers to measure channels collectively rather than in silos, thus improving budget allocation and campaign planning across various platforms [4][5] - As consumer attention shifts across platforms and formats, the Cross-Platform Campaign Results equips advertisers with unified insights to validate performance and drive stronger business outcomes [5][6]